Top 10 Fashion Influencers from India to Look Out for Diwali Campaigns

Top 10 Fashion Influencers from India to Look Out for Diwali Campaigns

As Diwali approaches, brands are gearing up for festive campaigns, and influencer marketing is a powerful tool to reach a wider audience. Fashion influencers, in particular, play a vital role in setting trends and creating buzz around festive collections. Collaborating with top Indian fashion influencers can help brands connect with consumers through creative and engaging content that resonates with the festive spirit. Here are the top 10 Indian fashion influencers you should consider for your Diwali campaigns and why they are a must-have for your marketing strategy.

1.Komal Pandey (@komalpandeyofficial)

A popular fashion influencer in India, Komal Pandey mixes traditional Indian clothing with modern elements to create visually stunning content. With a knack for creating visually stunning content, she blends traditional Indian attire with modern elements. Brands can showcase their festive collections innovatively through Komal's ability to transform even the simplest outfit into a fashion statement during Diwali campaigns. A brand looking for a memorable Diwali campaign would benefit from her massive follower base and high engagement rates.

2. Santoshi Shetty (@santoshishetty)

Santoshi Shetty's content often revolves around clean and modern aesthetics, making her an excellent choice for Diwali brands looking for a contemporary approach. Her ability to make ethnic wear look edgy and fashionable makes her content stand out, and she has loyal followers who trust her recommendations.

3. Masoom Minawala (@masoomminawala)

Featured above is Masoom Minawala, an Indian influencer with a strong presence both in Indian and international markets. She specializes in high-end fashion infused with a blend of Western and Indian influences. For Diwali, Masoom's ability to bridge cultural and fashion gaps makes her a great influencer for brands who want to reach out to Indian consumers as well as the global diaspora. Luxury and premium brands will find her content to be elegant and festive.

4. Aashna Shroff (@aashnashroff)

Aashna Shroff is known for her classy, elegant, and minimalistic fashion choices. Her ability to bring grace and sophistication to ethnic wear makes her a favorite during festive seasons like Diwali. Aashna's polished style appeals to a wide audience and her Diwali looks often strike the perfect balance between traditional and contemporary fashion, allowing her to appeal to both modern and cultural audiences.

5. Kritika Khurana (@thatbohogirl)

As an ethnic fashion influencer, Juhi Godambe's content reflects opulence and grandeur, which are perfect for the festive season of Diwali. Kritika Khurana, also known as That Boho Girl is known for her ability to blend bohemian fashion with traditional Indian attire. Her festive style, especially during festive seasons, has made her a standout influencer. For Diwali campaigns, Kritika’s knack for combining indie and ethnic elements in her outfits can give brands a fresh and youthful appeal. Her relatable personality and unique fashion choices make her a great fit for brands looking to target millennials and Gen Z.

6. Juhi Godambe (@juhigodambe)

As an ethnic fashion influencer, Juhi Godambe's content reflects opulence and grandeur, which are perfect for the festive season of Diwali. Juhi’s premium aesthetic makes her an excellent choice for luxury brands that want to showcase their festive collections in a sophisticated and glamorous way.

7. Sejal Kumar (@sejalkumar1195)

Sejal Kumar is known for her approachable and relatable style. She often shares DIY fashion hacks and affordable styling tips, making her content accessible to a broad audience. For brands looking to tap into a younger demographic with affordable fashion options, Sejal is the perfect influencer. Her creative and budget-friendly Diwali looks can resonate with consumers who want stylish yet affordable festive outfits.

8. Aakriti Rana (@aakritiranaofficial)

Aakriti Rana’s vibrant and festive styling makes her a top influencer during the Diwali season. Known for her love of ethnic wear and bold colors, Aakriti’s content is always eye-catching and festive-appropriate. Her strong connection with her audience and her ability to make any outfit look glamorous make her a valuable asset for brands during Diwali.

9. Shereen Sikka (@shereenlovebug)

Shereen Sikka, also known as Love Bug, has a sophisticated and modern style that appeals to a fashion-conscious audience. She effortlessly combines festive wear with contemporary fashion, making her a great choice for brands that want to appeal to modern Indian consumers. Shereen’s ability to mix different styles makes her content versatile and engaging, perfect for a Diwali campaign that seeks to blend tradition with modernity.

10. Gia Kashyap (@giasaysthat)

Gia’s down-to-earth personality and creative content resonate well with her followers, making her a valuable partner for Diwali campaigns targeting everyday consumers.

Why These Influencers Are a Must for Diwali Campaigns

Fashion influencers have become essential for brands looking to tap into the festive market. Here’s why these influencers are must-haves for your Diwali campaigns:

1. High Engagement

Each of these influencers has a strong and engaged follower base, ensuring that your brand reaches a wide audience.

2. Creative Content

Their ability to create visually stunning and festive content ensures that your brand stands out during Diwali, a time when competition is fierce.

3. Authentic Connections

Fashion influencers are trusted voices in the industry, whose recommendations are taken seriously by followers, resulting in higher brand credibility.

4. Versatility

Whether your brand caters to luxury, affordable fashion, or somewhere in between, there’s an influencer on this list that fits your brand’s goals.

Conclusion

By partnering with these top influencers, you can create impactful and memorable Diwali campaigns that resonate with your target audience and elevate your brand’s presence during the festive season.